TSC - Yokohama Pikes Peak
Client: The Sendy Club (TSC)
Project: Livery Design, Team Kit Design, Branding Integration, and 3D Visuals
Event: Pikes Peak International Hill Climb
This project involved developing a complete visual identity for TSC’s entry into the Pikes Peak Hill Climb, including livery design, team apparel, and promotional 3D visuals for media use. The car, a modified GB08 Wolf, was styled around the iconic Advan Yokohama livery, which I adapted to fit the car’s unique proportions and aerodynamic form.
The design built on the existing TSC branding, which I had also created previously, blending its distinctive style with the instantly recognisable Advan colour palette and layout. The result was a striking, performance-driven aesthetic that celebrated both TSC’s bold personality and the heritage of the Advan motorsport design.
Alongside the livery, I produced team kit designs and a full set of 3D visuals for use across social media, sponsorship decks, and event promotion, ensuring a unified and professional look.
