Kawasaki Dixon Racing Team

This project involved creating a full visual identity for the Kawasaki Dixon Racing Team, a leading outfit competing in the World Motocross Championship. The scope included truck, garage, and hospitality design, along with team wear and branded environments, all developed to reflect a unified, professional presence on and off the track.

A key challenge was combining three established brands, Big Van World, known for its distinctive magenta palette, and Kawasaki, with its iconic racing green needed to particularly feature strongly in the design. My goal was to merge these identities seamlessly, creating a bold, coherent look that represented all three partners equally while maintaining the spirit of top-level motorsport.

The project also required careful integration of sponsor logos and photographic elements within the visual design, particularly across hospitality areas and signage, to create engaging, dynamic spaces. I used 3D visuals throughout the process to help the client visualise the full setup before production, ensuring accuracy and alignment across all assets.

The result was a striking and balanced brand environment that celebrated the individual partners and brought a strong visual impact to the team’s world championship campaign.